Tweeting as a Marketing Tool – Field Experiment in the TV...

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Journal of Marketing Research 2017 / 01

Tweeting as a Marketing Tool – Field Experiment in the TV Industry

Gong, Shiyang, Zhang, Juanjuan, Zhao, Ping, Jiang, Xuping
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Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.14.0348
Date:
January, 2017
File:
PDF, 716 KB
english, 2017
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