Social media use for CRM and business performance...

Asia Pacific Management Review 2017 / 03 Vol. 22; Iss. 1

Social media use for CRM and business performance satisfaction: The moderating roles of social skills and social media sales intensity

Charoensukmongkol, Peerayuth, Sasatanun, Pakamon
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Volume:
22
Language:
english
Journal:
Asia Pacific Management Review
DOI:
10.1016/j.apmrv.2016.10.005
Date:
March, 2017
File:
PDF, 659 KB
english, 2017
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