When do consumers buy the company? Perceptions of...

Computers in Human Behavior 2017 / 06 Vol. 71

When do consumers buy the company? Perceptions of interactivity in company-consumer interactions on social networking sites

Vendemia, Megan A.
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Volume:
71
Language:
english
Journal:
Computers in Human Behavior
DOI:
10.1016/j.chb.2017.01.046
Date:
June, 2017
File:
PDF, 1.89 MB
english, 2017
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