Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration
2016
The effectiveness of deservingness-based advertising messages: The role of product knowledge and belief in a just world
Hafer, Carolyn L., Mantonakis, Antonia, Fitzgerald, Regan, Bogaert, Anthony F.Year:
2016
Journal:
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration
DOI:
10.1002/cjas.1406
File:
PDF, 524 KB
2016