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Barriers to implementing value-based pricing in industrial markets: A micro-foundations perspective
Töytäri, Pekka, Keränen, Joona, Rajala, RistoLanguage:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2016.04.183
Date:
January, 2017
File:
PDF, 482 KB
english, 2017