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Consumer Expectations for Geographical Origin: Eliciting Willingness to Pay (WTP) Using the Disconfirmation of Expectation Theory (EDT)
Kokthi, Elena, Kruja, DritaLanguage:
english
Journal:
Journal of Food Products Marketing
DOI:
10.1080/10454446.2017.1244794
Date:
December, 2016
File:
PDF, 1.36 MB
english, 2016