Desire for Visual Aesthetics (DVA) in the Store...

Journal of Promotion Management 2017 / 01 Vol. 23; Iss. 1

Desire for Visual Aesthetics (DVA) in the Store Environment: Concept and Measurement

Saran, Anshu, Minor, Michael
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Volume:
23
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2016.1251523
Date:
January, 2017
File:
PDF, 560 KB
english, 2017
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