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Eastern Versus Western Culture Pricing Strategy: Superstition, Lucky Numbers, and Localization
Westjohn, Stanford A., Roschk, Holger, Magnusson, PeterVolume:
25
Language:
english
Journal:
Journal of International Marketing
DOI:
10.1509/jim.16.0022
Date:
March, 2017
File:
PDF, 605 KB
english, 2017