Does It Pay to Recall Your Product Early? An Empirical...

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Journal of Marketing 2017 / 01

Does It Pay to Recall Your Product Early? An Empirical Investigation in the Automobile Industry

Eilert, Meike, Jayachandran, Satish, Kalaignanam, Kartik, Swartz, Tracey A.
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Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jm.15.0074
Date:
January, 2017
File:
PDF, 404 KB
english, 2017
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