Influence of sensory stimuli on brand experience, brand...

Influence of sensory stimuli on brand experience, brand equity and purchase intention

Moreira, António C., Fortes, Nuno, Santiago, Ramiro
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Volume:
18
Language:
english
Journal:
Journal of Business Economics and Management
DOI:
10.3846/16111699.2016.1252793
Date:
January, 2017
File:
PDF, 724 KB
english, 2017
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