Influence of sensory stimuli on brand experience, brand equity and purchase intention
Moreira, António C., Fortes, Nuno, Santiago, RamiroVolume:
18
Language:
english
Journal:
Journal of Business Economics and Management
DOI:
10.3846/16111699.2016.1252793
Date:
January, 2017
File:
PDF, 724 KB
english, 2017