Source Customization Reduces Psychological Reactance to a...

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Source Customization Reduces Psychological Reactance to a Persuasive Message via User Control and Identity Perceptions

Hanus, Michael D., Fox, Jesse
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Language:
english
Journal:
Journal of Interactive Advertising
DOI:
10.1080/15252019.2017.1287023
Date:
February, 2017
File:
PDF, 646 KB
english, 2017
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