Return on Engagement Initiatives (RoEI): A Study of a...

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Journal of Marketing 2017 / 02

Return on Engagement Initiatives (RoEI): A Study of a Business-to-Business Mobile App

Gill, Manpreet, Sridhar, Shrihari, Grewal, Rajdeep
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Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jm.16.0149
Date:
February, 2017
File:
PDF, 1.05 MB
english, 2017
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