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Dynamically Managing a Profitable Email Marketing Program

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  • Dynamically Managing a Profitable Email Marketing Program

Dynamically Managing a Profitable Email Marketing Program

Zhang, Xi (Alan), Kumar, V, Cosguner, Koray
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Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.16.0210
Date:
February, 2017
File:
PDF, 454 KB
english, 2017
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