A Comparative Study of Product Launch and Elimination...

European Journal of Marketing 1994 / 02 Vol. 28; Iss. 2

A Comparative Study of Product Launch and Elimination Decisions in UK and US Companies

Greenley, Gordon E., Bayus, Barry L.
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Volume:
28
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090569410055256
Date:
February, 1994
File:
PDF, 182 KB
english, 1994
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