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Repurchase intent antecedents of a competitive brand in the smartphones segment
Sperandio Milan, Gabriel, Zanchet de Lima, Vinicius, Eberle, Luciene, De Toni, Deonir, Bebber, SuélenLanguage:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2016.1278257
Date:
January, 2017
File:
PDF, 1.38 MB
english, 2017