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Dark Side or Bright Light: Destructive and Constructive Deviant Content in Consumer Ideation Contests
Gatzweiler, Alexandra, Blazevic, Vera, Piller, Frank ThomasLanguage:
english
Journal:
Journal of Product Innovation Management
DOI:
10.1111/jpim.12369
Date:
January, 2017
File:
PDF, 651 KB
english, 2017