A Unified Framework for the Scheduling of Guaranteed...

A Unified Framework for the Scheduling of Guaranteed Targeted Display Advertising Under Reach and Frequency Requirements

Hojjat, Ali, Turner, John, Cetintas, Suleyman, Yang, Jian
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Volume:
65
Language:
english
Journal:
Operations Research
DOI:
10.1287/opre.2016.1567
Date:
April, 2017
File:
PDF, 2.14 MB
english, 2017
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