Group Marketing: Theory, Mechanisms, and Dynamics

Journal of Marketing 2017 / 02

Group Marketing: Theory, Mechanisms, and Dynamics

Harmeling, Colleen M., Palmatier, Robert W., Fang, Eric (Er), Wang, Dainwen
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Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jm.15.0495
Date:
February, 2017
File:
PDF, 2.78 MB
english, 2017
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