A New Method to Aid Copy Testing of Paid Search Text...

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Journal of Marketing Research 2017 / 02

A New Method to Aid Copy Testing of Paid Search Text Advertisements

Rutz, Oliver J., Sonnier, Garrett P., Trusov, Michael
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Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.14.0186
Date:
February, 2017
File:
PDF, 659 KB
english, 2017
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