Brand personality of Airbnb: application of user...

Brand personality of Airbnb: application of user involvement and gender differences

Lee, Seunghwan, Kim, Dae-Young
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Language:
english
Journal:
Journal of Travel & Tourism Marketing
DOI:
10.1080/10548408.2017.1284030
Date:
February, 2017
File:
PDF, 1.31 MB
english, 2017
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