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The effectiveness of fear appeals in ‘green’ advertising: An analysis of creative, consumer, and source variables
Shin, Sumin, Ki, Eyun-Jung, Griffin, W. GlennLanguage:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2017.1290671
Date:
February, 2017
File:
PDF, 1.61 MB
english, 2017