[SpringerBriefs in Business] Electronic Word of Mouth...

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[SpringerBriefs in Business] Electronic Word of Mouth (eWOM) in the Marketing Context || Persuasiveness of eWOM Communications

Ismagilova, Elvira, Dwivedi, Yogesh K., Slade, Emma, Williams, Michael D.
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Volume:
10.1007/97
Year:
2017
Language:
english
DOI:
10.1007/978-3-319-52459-7_5
File:
PDF, 229 KB
english, 2017
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