[SpringerBriefs in Business] Electronic Word of Mouth (eWOM) in the Marketing Context || Persuasiveness of eWOM Communications
Ismagilova, Elvira, Dwivedi, Yogesh K., Slade, Emma, Williams, Michael D.Volume:
10.1007/97
Year:
2017
Language:
english
DOI:
10.1007/978-3-319-52459-7_5
File:
PDF, 229 KB
english, 2017