When brands come to life: experimental research on the...

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When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications

Van Kerrebroeck, Helena, Brengman, Malaika, Willems, Kim
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Language:
english
Journal:
Virtual Reality
DOI:
10.1007/s10055-017-0306-3
Date:
January, 2017
File:
PDF, 1011 KB
english, 2017
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