When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications
Van Kerrebroeck, Helena, Brengman, Malaika, Willems, KimLanguage:
english
Journal:
Virtual Reality
DOI:
10.1007/s10055-017-0306-3
Date:
January, 2017
File:
PDF, 1011 KB
english, 2017