Pennies for Milk: Using a First-Hand Descent Into...

Marketing Education Review 2017 / 02

Pennies for Milk: Using a First-Hand Descent Into Randomness to Illustrate the Risks of Regression to the Mean for Marketing Researchers and Managers

Posavac, Steven S., Posavac, Emil J.
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Language:
english
Journal:
Marketing Education Review
DOI:
10.1080/10528008.2017.1280373
Date:
February, 2017
File:
PDF, 296 KB
english, 2017
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