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Pleasure and guilt: how do they interplay in luxury consumption?
Ki, Chungwha, Lee, Kangbok, Kim, Youn-KyungVolume:
51
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-07-2015-0419
Date:
April, 2017
File:
PDF, 608 KB
english, 2017