Ambient Communication: How to Engage Consumers in Urban...

Ambient Communication: How to Engage Consumers in Urban Touch-Points

Rossella C. Gambetti
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Volume:
52
Language:
english
Journal:
California Management Review
DOI:
10.1525/cmr.2010.52.3.34
Date:
January, 2010
File:
PDF, 156 KB
english, 2010
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