Observations: Building Brand Equity by Managing the Brand's...

Journal of Advertising Research 2000 / 11 Vol. 40; Iss. 6

Observations: Building Brand Equity by Managing the Brand's Relationships

Blackston, Max
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Volume:
40
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/jar-40-6-101-105
Date:
November, 2000
File:
PDF, 392 KB
english, 2000
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