A Framework for Customer Relationship Management

California Management Review 2001 / SUM Vol. 43; Iss. 4

A Framework for Customer Relationship Management

Russell S. Winer
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Volume:
43
Language:
english
Journal:
California Management Review
DOI:
10.2307/41166102
Date:
January, 2001
File:
PDF, 208 KB
english, 2001
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