Customer centricity as a key to success for pharma

Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing 2010 / 10

Customer centricity as a key to success for pharma

Burmann, Christoph, Meurer, Jörg, Kanitz, Christopher
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Language:
english
Journal:
Journal of Medical Marketing
DOI:
10.1057/jmm.2010.30
Date:
October, 2010
File:
PDF, 198 KB
english, 2010
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