Service-Logic innovations: How to Innovate Customers, Not...

California Management Review 2008 / SPR Vol. 50; Iss. 3

Service-Logic innovations: How to Innovate Customers, Not Products

Stefan Michel, Stephen W. Brown and Andrew S. Gallan
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Volume:
50
Language:
english
Journal:
California Management Review
DOI:
10.2307/41166445
Date:
January, 2008
File:
PDF, 223 KB
english, 2008
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