The Power of Politics in Branding

The Journal of Marketing Theory and Practice 2017 / 04 Vol. 25; Iss. 2

The Power of Politics in Branding

Matos, Geraldo, Vinuales, Gema, Sheinin, Daniel A.
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Volume:
25
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.2016.1270768
Date:
April, 2017
File:
PDF, 469 KB
english, 2017
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