Assessing the Bias of Preference, Detection, and...

Marketing Science 1992 / 02 Vol. 11; Iss. 1

Assessing the Bias of Preference, Detection, and Identification Measures of Discrimination Ability in Product Design

Buchanan, Bruce, Henderson, Pamela W.
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Volume:
11
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.11.1.64
Date:
February, 1992
File:
PDF, 851 KB
english, 1992
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