Cross-Validating Regression Models in Marketing Research

Marketing Science 1993 / 11 Vol. 12; Iss. 4

Cross-Validating Regression Models in Marketing Research

Steckel, Joel H., Vanhonacker, Wilfried R.
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Volume:
12
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.12.4.415
Date:
November, 1993
File:
PDF, 855 KB
english, 1993
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