Perception and effectiveness of search advertising on...

Proceedings of the Association for Information Science and Technology 2016 Vol. 53; Iss. 1

Perception and effectiveness of search advertising on smartphones

Domachowski, Alexa, Griesbaum, Joachim, Heuwing, Ben
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Volume:
53
Year:
2016
Language:
english
Journal:
Proceedings of the Association for Information Science and Technology
DOI:
10.1002/pra2.2016.14505301074
File:
PDF, 1.54 MB
english, 2016
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