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A Multi-Valenced Perspective on Consumer Engagement Within a Social Service
Naumann, Kay, Bowden, Jana, Gabbott, MarkVolume:
25
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.2016.1270772
Date:
April, 2017
File:
PDF, 459 KB
english, 2017