A multi-stakeholder IMC framework for networked brand identity
Orazi, Davide C., Spry, Amanda, Theilacker, Max N., Vredenburg, JessicaVolume:
51
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-08-2015-0612
Date:
April, 2017
File:
PDF, 467 KB
english, 2017