Integrated Strategy: Market and Nonmarket Components

California Management Review 1995 / WIN Vol. 37; Iss. 2

Integrated Strategy: Market and Nonmarket Components

David P. Baron
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Volume:
37
Language:
english
Journal:
California Management Review
DOI:
10.2307/41165788
Date:
January, 1995
File:
PDF, 1.72 MB
english, 1995
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