Why are some modes of acquisition more profitable? A study of the credit card industry
Steffes, Erin M, Murthi, B P S, Rao, Ram CVolume:
16
Language:
english
Journal:
Journal of Financial Services Marketing
DOI:
10.1057/fsm.2011.13
Date:
September, 2011
File:
PDF, 151 KB
english, 2011