Why are some modes of acquisition more profitable? A study...

Why are some modes of acquisition more profitable? A study of the credit card industry

Steffes, Erin M, Murthi, B P S, Rao, Ram C
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Volume:
16
Language:
english
Journal:
Journal of Financial Services Marketing
DOI:
10.1057/fsm.2011.13
Date:
September, 2011
File:
PDF, 151 KB
english, 2011
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