Finding the sweet spot: A two industry study using the zone...

Journal of Financial Services Marketing 2006 / 2 Vol. 10; Iss. 3

Finding the sweet spot: A two industry study using the zone of tolerance to identify determinant service quality attributes

Durvasula, Srinivas, Lobo, Antonio C, Lysonski, Steven, Mehta, Subhash C
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Volume:
10
Language:
english
Journal:
Journal of Financial Services Marketing
DOI:
10.1057/palgrave.fsm.4770190
Date:
February, 2006
File:
PDF, 179 KB
english, 2006
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