Integrated marketing communication – from an instrumental...

European Journal of Marketing 2017 / 04 Vol. 51; Iss. 3

Integrated marketing communication – from an instrumental to a customer-centric perspective

Bruhn, Manfred, Schnebelen, Stefanie
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Volume:
51
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-08-2015-0591
Date:
April, 2017
File:
PDF, 1.26 MB
english, 2017
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