Ritualization: A Strategic Tool to Position Brands in...

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Journal of International Marketing 2017 / 03

Ritualization: A Strategic Tool to Position Brands in International Markets

Sharma, Amalesh, Kumar, V., Borah, Sourav Bikash
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Language:
english
Journal:
Journal of International Marketing
DOI:
10.1509/jim.16.0104
Date:
March, 2017
File:
PDF, 524 KB
english, 2017
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