Reframing relationship marketing for consumer markets

Reframing relationship marketing for consumer markets

O'Malley, L, Tynan, C
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Volume:
2
Language:
english
Journal:
Journal of Direct, Data and Digital Marketing Practice
DOI:
10.1057/palgrave.im.4340094
Date:
January, 2001
File:
PDF, 122 KB
english, 2001
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