How Major Agencies Evaluate TV Advertising in Britain

How Major Agencies Evaluate TV Advertising in Britain

Jobber, David, Kilbride, Anthony
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Volume:
5
Language:
english
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.1986.11106970
Date:
January, 1986
File:
PDF, 592 KB
english, 1986
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