High versus low formality marketing planning in global...

Journal of Strategic Marketing 1997 / 01 Vol. 5; Iss. 1

High versus low formality marketing planning in global industries: determinants and consequences

Chae, Myung-Su, Hill, John S.
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Volume:
5
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/096525497346848
Date:
January, 1997
File:
PDF, 385 KB
english, 1997
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