The impact of personalised incentives on the profitability...

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Journal of Marketing Management 2017 / 03

The impact of personalised incentives on the profitability of customer retention campaigns

Tamaddoni, Ali, Stakhovych, Stanislav, Ewing, Michael
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Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257x.2017.1295094
Date:
March, 2017
File:
PDF, 1.94 MB
english, 2017
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