Does involvement shapes consumers’ response to product...

Asia Pacific Journal of Marketing and Logistics 2017 / 04 Vol. 29; Iss. 2

Does involvement shapes consumers’ response to product failure?

Hamzelu, Bahman, Gohary, Ali, Ghafoori Nia, Salar, Heidarzadeh Hanzaee, Kambiz
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Volume:
29
Language:
english
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/APJML-03-2016-0042
Date:
April, 2017
File:
PDF, 686 KB
english, 2017
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