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Does involvement shapes consumers’ response to product failure?
Hamzelu, Bahman, Gohary, Ali, Ghafoori Nia, Salar, Heidarzadeh Hanzaee, KambizVolume:
29
Language:
english
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/APJML-03-2016-0042
Date:
April, 2017
File:
PDF, 686 KB
english, 2017