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Understanding the online channel extension of traditional retailers: Online-offline and online-prototypical congruence
Wu, Jinfeng, Li, Yilong, Chen, R., Wu, J., Xiao, F.Volume:
24
Year:
2016
Language:
english
Journal:
SHS Web of Conferences
DOI:
10.1051/shsconf/20162401004
File:
PDF, 883 KB
english, 2016