Relationships between the Advertising Appeal and Behavioral Intention: The Mediating role of the Attitude towards Advertising Appeal
Raza, Syed Hassan, Abu Bakar, Hassan, Mohamad, Bahtiar, Mohamad, B., Abu Bakar, H.Volume:
33
Year:
2017
Language:
english
Journal:
SHS Web of Conferences
DOI:
10.1051/shsconf/20173300022
File:
PDF, 981 KB
english, 2017