The role of data integration in integrated marketing...

Journal of Direct Data and Digital Marketing Practice 2005 / 10 Vol. 7; Iss. 2

The role of data integration in integrated marketing communications planning

Orr, Dawn, Cano-Lopez, Jon
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Volume:
7
Language:
english
Journal:
Journal of Direct, Data and Digital Marketing Practice
DOI:
10.1057/palgrave.dddmp.4340517
Date:
October, 2005
File:
PDF, 102 KB
english, 2005
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