Channel attributes of traditional market-based fashion brands and consumers’ multi-channel shopping orientation
Ko, Jeonmi, Ko, Eunju, Chun, EunhaVolume:
8
Language:
english
Journal:
Journal of Global Fashion Marketing
DOI:
10.1080/20932685.2017.1279067
Date:
April, 2017
File:
PDF, 1.64 MB
english, 2017