Channel attributes of traditional market-based fashion...

Channel attributes of traditional market-based fashion brands and consumers’ multi-channel shopping orientation

Ko, Jeonmi, Ko, Eunju, Chun, Eunha
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Volume:
8
Language:
english
Journal:
Journal of Global Fashion Marketing
DOI:
10.1080/20932685.2017.1279067
Date:
April, 2017
File:
PDF, 1.64 MB
english, 2017
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